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Research

Strategy – Management – Communication

Practical Professional Field Research

The study programs at FHWien der WKW engage in practice-led research with a strong focus on the specific career fields. For this purpose, study program-related research collaborates with partners from industry as well as with national and international universities and funding agencies. This is in line with FHWien der WKW’s clear objective of supporting organizations to master new challenges and expand their innovative potential even in economically difficult times. The focus here is not just on large corporations, but also on SMEs.

Maintaining and expanding our network of collaboration partners serves four main goals:

  • Creation of synergies through cooperation
  • Developing relevant research questions together with our business partners
  • Further development of the high-quality exchange of results and expertise
  • Strategic positioning in promising fields of activity

Our collaborative projects include a wide range of joint activities, such as

  • Acquiring external funding for R&D projects and conducting R&D projects
  • Publication activities
  • Organization of events
  • Fostering communication between experts

Research in the Study Programs Communication Management, Marketing & Sales Management and Journalism & Media Management

The research focus of our study programs is on the effects of digitalization on the respective professional areas. Our efforts are guided by a number of central research questions:

  • How does digitalization change roles and competencies, objectives and strategies, as well as work processes and structures in the field of professional communication?
  • What new forms of shaping opinions and behavior are emerging between individuals, organizations and publics as a result of digitalization?

Research in the Human Resources & Organization Study Programs

The Study Programs focus on the following research areas:

  • Strategic Change Capability, Organizational Learning, Systemic Organizational Development, Intervention Research
  • “Trust in AI” and the use of artificial intelligence in human resources development
  • Diversity, equity and inclusion management, change and transformation in HRM and in organizations
  • Digitalization in vocational training, promotion of cooperation between learning venues in dual vocational training through the use of digital forms of teaching and learning

Research in the Management & Entrepreneurship Study Programs

The research activities of the study programs are geared towards a holistic and networked approach to business management issues and deal with the following research topics

  • Entrepreneurship
  • Sustainable corporate management
  • Family businesses

Research in the Real Estate Management Study Programs

The study program’s research focuses on the current challenges facing the real estate industry.

  • Fields of innovation of the Endowed Chair for Sustainable Real Estate Development (Building culture & governance, economics & financing, Integral engineering science, Decision-making)
  • Professional field research (Energy certificate, Renovation passport, EU building efficiency directive, Digitalization of the professional fields)
  • Sustainability (Socio-cultural & technical aspects, Definitions of other institutions, Location development with protected areas, spatial planning and preservation of green spaces)

Research in the Tourism & Hospitality Management Study Programs

Rethinking tourism. Driving change. Tourism is an interdisciplinary field of research in which approaches and theories from different disciplines must be taken into account. The primary research focuses are in the following areas:

  • Sustainable Tourism Development
  • Gastronomy & Culinary Research
  • Destination & Visitor Economy Management

Research in the Digital Economy Study Programs

The applied research is engaged in development and innovation in two areas of work:

  • Use of digital technology
  • Strategic management in the context of digital transformation

At the heart of a university, competence is developed through academic work. This applies to students as well as to our academic staff. That is why we set ourselves challenging goals and make results visible.