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Admissions Procedure for Master’s Programs

Communication Management

Have you fulfilled the admission requirements for a Master’s degree at FHWien der WKW? Then nothing is standing in your way to applying. The following application steps are waiting for you:

  1. As of January 8, 2025, you can apply for the study programs at FHWien der WKW starting in fall 2025. The application deadline is March 31, 2025. For applicants with final documents from a third country, the application period ends on March 10, 2025.

  2. After registering in our online application tool, you will receive your personal login data by e-mail. You can use this data to access the application tool and complete your application.

    You can find instructions for the application tool here.

  3. You can upload all the documents required for your application directly in the application tool. You can find out which documents you need in the checklist for Master’s students. Please have these documents ready before you start the application process.

    Applicants with a foreign degree must have their documents translated into German or English by a court certified translator. Please respect the relevant rules of certification for your country. Determining the equivalence of certificates/degrees from foreign countries can take up to three weeks. For this reason we recommend that you upload the relevant documentation in a timely manner.

  4. The computer-based admissions test will take place online. Therefore, you do not need to come to FHWien der WKW.

    Once we have received your documents, you will receive an e-mail requesting that you log in and choose a date for the general business studies test.

    The aptitude test is multiple choice, filled out on a computer and evaluates your existing level of knowledge about business and is in English.

    Depending on your prior business knowledge, we recommend the following literature to help prepare you for the general business test. Please note: This are simply books that you could use for preparation:

    • Ebert, R.J., Griffin, R.W.: Business Essentials, Pearson, United Kingdom, 2018, 12th edition
    • Drury, C.: Management Accounting for Business, Cengage Learning EMEA, United Kingdom, 2019, 7th edition

    The emphasis of the degree program specific test is on the areas of communication, marketing and integrated communication management. We recommend the following literature in preparation for the degree program specific test which is held in German:

    • Burkart, Roland (2019): Kommunikationswissenschaft. Grundlagen und Problemfelder. 5. Auflage. Wien/Köln/Weimar: Böhlau Verlag. Kap. 2 (S.21-61), Kap. 3 (S. 63-81), Kap. 5 (S. 105-133), Kap. 6 (S. 135-225), Kap. 7 (Kap. 7.1 – Kap. 7.6: S. 227-273; Kap. 7.8, S. 306-354) und Kap. 8.4 (S. 403-417).
    • Bruhn, Manfred (2014): Integrierte Unternehmens- und Markenkommunikation. Strategische Planung und operative Umsetzung. 6. Auflage. Stuttgart: Schäffer-Poeschel Verlag. Kap. 1-3 (S. 1-156).
    • Kotler, Philip/Keller, Kevin/Opresnik, Marc (2017): Marketing-Management. Konzepte-Instrumente-Unternehmensfallstudien, 15. Aufl. Hallbergmoos

    We see ourselves as the leading university of applied sciences for management & communication. Therefore, you can expect a particularly challenging admissions procedure.

    Since we want to know what potential you have, the computer-based test contains a number of questions that are not easy to answer. Please do not be discouraged by this! This will give us a more accurate picture of your potential and talents.

    Seize the opportunity to show us and yourself what you can do!

    >> Click here to get all important information about the computer-based admissions test.

  5. Degree program specific admissions procedure

    After successfully completing the computer-based admissions test, you will be invited to a presentation and an admissions interview. After the invitation, you can choose an appointment for the Master’s program in Communication Management.

    Regulations for multiple applicants: If you have applied for both the Master’s program in Marketing & Sales Management and Communication Management, you still only need one presentation/interview appointment. Your result from this appointment will then be taken into account for both degree programs. For all other multiple applications, you will need a separate appointment for each degree program!

    For the presentation you will present your draft for a Master’s thesis in the area of communication management.

    The length of the presentation should be max. 10 minutes. A computer and projector, and/or flipchart will be made available. Important: The presented topic is non-binding for the Master’s thesis and can be changed during the course of your studies.

    The concept paper should be between two and five pages long and contain the following information:

    • Assignment or problem description and objective
    • Hypothesis and research question
    • Research design
    • Line of argument
    • Literature and/or sources

    You will receive an invitation to the presentation and an interview approximately two weeks before the presentation. Please bring your concept paper on USB stick and print it twice and bring it to your appointment.

    The interview will take place straight after the presentation. Plan for about 30 minutes for your presentation and interview.