Study Program
Creative minds for professional communication in a digitally networked media world:
Highlights
- Integration of digital and traditional communication channels
- Storytelling, image editing, video, and audio production, including AI tools
- Elective courses in social media, content creation, and influencer marketing
- Real-life business field projects with industry clients
Education at the highest level
The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:
IAA (International Advertising Association AUSTRIA CHAPTER)
PRVA (Public Relations Verband Austria)
Organization
Type of degree program
Full-Time (FT) or part-time (PT)
Full-time (FT):
Mon–Fri: 8:30–17:20 (4–5 times per week),
occasionally on Saturdays
Part-time (PT):
Mon–Thur: 18:30–21:45,
Fri: 16:30–21:45,
occasionally on Saturdays
Language of instruction
German (some modules in English)
Study-abroad semester
In the 4th semester:
FT: obligatory
PT: optional
Internship
In the 5th semester, credit transfer possible for students working in a related field
Start of the degree program
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
30–40 % distance learning
Application
Information events
To the dates of the information events
Admissions procedure
Important notice
The Bachelor’s program in Corporate Communication is also completely taught in English. More information here.
Costs
€ 363.36 per semester (excl. Austrian students’ union fee)
Brush-Up courses
Focus & Qualifications
- Mastery of all communication disciplines—PR, advertising, and internal communications, with an emphasis on digital media
- Creative aspects of corporate communication, including content creation and the use of digital and AI tools
- Social skills, including presentation techniques and teamwork
- Applying knowledge directly through business field projects and case studies
- Emphasis on sustainability and the UN’s Sustainable Development Goals (SDGs)
- Specializations in electives like social media, influencer marketing, data-driven marketing, event management, and live marketing
Business field project with Ottakringer
Making the Ottakringer brand more attractive to a young target group was the task of our part-time students from the Bachelor’s program in Corporate Communication.
Business field project with Almdudler
In a business field project with Almdudler, our full-time students from the Bachelor’s program in Corporate Communication developed integrated marketing concepts for the sugar-free variant.
Curriculum
In addition to the overarching themes of sustainability and digitalization, the curriculum integrates AI applications into various communication practices.
| Module | AI focus |
ECTS |
| Communication and Media Science Communication Theory, Digital Communication Theory, Media |
AI versus algorithm, Large Language Models | 6 |
| Fields of Corporate Communication Public Relations, Marketing, Market Research |
6 | |
| Organizational Communication & Ethics Internal Communications & Ethics, English for Professional Purposes I |
Ethics of AI, using AI to compare and validate a self-written text | 6 |
| Management & Business Information Systems Fundamentals of Management, Fundamentals Business Information Systems |
6 | |
| Social Skills Welcome to FHWien der WKW, Presentation & Interaction, Personal Appearance |
Using AI tools for image and text generation (i. e. ChatGPT, Canva, Midjourney) for presentations, discussion of the use of AI tools | 6 |
| Module | AI focus |
ECTS |
| Applied Digital Communication Applied Digital Communication, Digital Communication Case Study, Fundamentals of Competition Law and Intellectual Property Law |
AI chatbots | 6 |
| Marketing International Sales & Marketing, Consumer Behavior & Digital Customer Journeys, Product & Service Marketing, Distribution, CRM & Marketing Automation |
6 | |
| Public Relations Public Relations, English for Professional Purposes II |
6 | |
| Collaboration & Communication Cross Cultural Communication, Collaboration & Group Dynamics, Selfmanagement |
6 | |
| Research Skills & Methods 1 Fundamentals of Scientific Techniques, Quantitative Methods: Statistics |
Using AI in the scientific writing process, AI guide for research | 6 |
| Module | AI focus |
ECTS |
| Business Field Project 1 Concept Creation, Budgeting, Project Management |
6 | |
| Advertising & Media Advertising Strategy, Media Planning, Data Driven Advertising |
Developing ad texts and visuals by using AI tools | 6 |
| Content Creation 1 – Fundamentals Creative Writing (Text & Audio), Visual Content Creation (Graphic Design & Video) |
Creating texts by using AI tools (ChatGPT), discussion and critical reflexion
Creating images, visuals and design automation by using AI tools (Midjourney, Canva), video production (runway) |
6 |
| Business Administration & Finances Accounting, Corporate Finance & Controlling, Business Simulation |
6 | |
| Research Skills & Methods 2 Scientific Reading and Writing, Qualitative Methods |
Scientific reading with AI, evaluating sources with AI, AI guide for research | 6 |
| Module | AI focus |
ECTS |
Elective options:
|
12 | |
| Content Creation 2 – Visuals & Video Visual Design Workshop, Video Production Workshop |
Generative AI: image generation and animation, web design, limits of generative AI | 6 |
| Economics & Sustainability Macro Economics & Sustainability, Micro Economics & Sustainability |
6 | |
| Bachelor’s Thesis Conception | AI guide for research | 6 |
| Module | AI focus |
ECTS |
| Professional Internship Relevant, qualified activity in the professional field, at least 450 total hours |
6 | |
| Private Business Law Civil law, corporate law |
6 | |
| Bachelor’s Thesis Composition | AI guide for research | 6 |
| Module | ECTS |
| Business Field Project 2 Concept Creation, Specialization |
6 |
| Developments in Digital Communication Tools of Networked Communication, Data Ethics, Fundamentals of Media Law and Data Protection Law |
6 |
| Content Creation 3 – Text & Audio Narrative Content Creation (Text & Audio), Storytelling |
6 |
| Sustainable Innovation & Trends Critical Reflection on Sustainable Innovation & Trends in Corporate Communication |
6 |
| Bachelor’s Examination pursuant to § 16 FHG |
6 |
Quotes of graduates & lecturers
I was able to acquire the broad skillset which helped me to launch one of the most well-known fashion labels in the country and run an award-winning blog. However, the biggest asset I learned over the course of my studies is the ability to relate well to people. Social skills are the foundation for the companies I have built over the years, some of which I still successfully run with former fellow students.
I jumped at the chance to start the Bachelor's program in Corporate Communication right after graduating from high school. One of the USPs of the program is that we carry out business field projects with real companies. Integrated communication concepts are required, which are presented to the big players in the business world. In a pitch, our concept won and we were allowed to present it to the client at the corporate headquarters in Munich. That was definitely my highlight of the study program.
The content of the lectures and especially the business field projects were good preparation for professional life: Communication with customers, working in a team and at the same time creative development are central in many jobs. Working on real projects gave us a great insight into a wide range of industries and challenged our adaptability.
Three factors are essential for success in the private sector: how much added value you bring, how good your network is, and how much you burn for your cause! Factors that are focused during the Bachelor's program in Corporate Communication. Thanks to the interplay of theory and practice, I was able to develop from assistant to senior manager within a very short time while still studying. Today, I am an entrepreneur and CEO of an advertising agency and successfully use the network and knowledge I built up during my studies to scale our group of companies.
We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.
As graduates you will master all corporate communication disciplines such as marketing, advertising, PR and internal communication and will be able to integrate them into a communication concept. Our lecturers deliver up-to-date information drawn straight from practice, with a focus on the topics of digitalization and sustainability. As communications generalists, you will be equipped for all challenges in a dynamic and digitalized environment of communication.
Job & Career
As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:
- Corporate communication including sustainability communication
- Public relations, internal communication and employer branding
- Marketing and advertising: media planning, search engine marketing, digital analytics etc.
- Digital communication: social media and influencer communication, content marketing
- Event communication and sponsoring
- and much more
Application
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.