Corporate Communication (German)

As graduates you will master all corporate communication disciplines such as marketing, advertising, PR and internal communication and will be able to integrate them into a communication concept. Our lecturers deliver up-to-date information drawn straight from practice, with a focus on the topics of digitalization and sustainability. As communications generalists, you will be equipped for all challenges in a dynamic and digitalized environment of communication.

Three factors are essential for success in the private sector: how much added value you bring, how good your network is, and how much you burn for your cause! Factors that are focused during the Bachelor's program in Corporate Communication. Thanks to the interplay of theory and practice, I was able to develop from assistant to senior manager within a very short time while still studying. Today, I am an entrepreneur and CEO of an advertising agency and successfully use the network and knowledge I built up during my studies to scale our group of companies.

I jumped at the chance to start the Bachelor's program in Corporate Communication right after graduating from high school. One of the USPs of the program is that we carry out business field projects with real companies. Integrated communication concepts are required, which are presented to the big players in the business world. In a pitch, our concept won and we were allowed to present it to the client at the corporate headquarters in Munich. That was definitely my highlight of the study program.

We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.

I was able to acquire the broad skillset which helped me to launch one of the most well-known fashion labels in the country and run an award-winning blog. However, the biggest asset I learned over the course of my studies is the ability to relate well to people. Social skills are the foundation for the companies I have built over the years, some of which I still successfully run with former fellow students.

The content of the lectures and especially the business field projects were good preparation for professional life: Communication with customers, working in a team and at the same time creative development are central in many jobs. Working on real projects gave us a great insight into a wide range of industries and challenged our adaptability.