Study Program
A Bachelor’s degree in Journalism & Media Management trains students to become qualified journalists and media managers in just three years. It brings together application-oriented knowledge from the areas of print, TV and video, radio and audio as well as new media with approaches from journalism, media and communication science, as well as teaching legal basics and business skills.
Highlights
- Learning from top practitioners
- Practical projects with media companies from the 1st semester
- TV studio with state-of-the-art equipment
- Radio station and training station with workstations and voice booth
- Equipment rental for own student projects
- Media trips, international cooperations & internships abroad (optional)
- Hands-on training for digital media & tools
- Essential skills in economics, law and management for future decision-makers
Organization
Type of degree program
Full-time (FT)
Teaching from Monday to Friday, on average 20 hours per week
Language of instruction
German (single modules in English)
Study-abroad semester
Obligatory in the 3rd and 4th semester, possible at partner universities
Internship
15 weeks in the holiday period or in the 6th semester
Start of the degree program
In October of each year
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
Application
Information events
To the dates of the information events
Application
- Deadlines & Dates
- Admission requirements Bachelor’s programs
- Admissions procedure Bachelor’s programs
Costs
€ 363.36 per semester (excl. Austrian students’ union fee)
Brush-Up courses
Focus & Qualifications
The Bachelor’s degree program in Journalism & Media Management teaches students the following skills and qualifications:
- Practical basic journalistic training for all fields of journalism (print/online, radio/audio, TV/video, multimedia, data journalism)
- Exciting practical projects with journalistic media production and design
- Core journalistic skills: research, investigation, fact-checking and storytelling
- Media management, media and copyright law
- Economic and political environment of media
- Journalism, media ethics and social criticism
- Social skills for media professionals (communication & presentation)
Radio Radieschen 91.3
Radio Radieschen is the training radio station of FHWien der WKW. Students of the Journalism & Media Management Study Programs learn radio in theory and practice – among other things, they create their own radio programs and go live on air.
Apart from teaching, our radio editorial team provides quality content and inspires listeners with programs such as Science Radio, Start Me Up – the start-up magazine, #Vienna or the feature format “Hörfeld”.
Radio Radieschen – radio to my taste
Online Magazine "Studying Journalism"
Whether it’s exciting TV magazines, inspiring radio features or impressive (multimedia) reports: A large number of journalistic contributions are produced during the study program. In our online magazine “Studying Journalism,” we present selected works and practical projects by our students.
Divided into the sections TV & Video, Radio & Audio and Multimedia & Text, the online magazine offers students the opportunity to present themselves and their own work to a larger audience. Prospective students thus gain an insight into studying journalism at FHWien der WKW.
Studying Journalism – See, hear, read the practice.
Curriculum
Know more – do more
The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.
What is a module?
A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In this module, clearly defined skills will be developed, with an examination of all sub elements at the end.
How does it help students?
Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.
| Module | ECTS |
| Media Basics Media System, Social Media, Orientation & Reflection |
6 |
| Media Studies 1 Journalism Theories, Scientific Work & Writing |
6 |
| Journalism Basics Story, Research & Storytelling, Cybersecurity, Project Management |
6 |
| Business Administration for Media Business Administration & Media Economy, Business Administration & Media Economy – Business Games |
6 |
| Audio & Video Production 1 Radio & Audio 1, Writing for AV Media, TV & Video 1 |
6 |
| Module | ECTS |
| Law Media Law, Copyright Law, Labour & Contract Law |
6 |
| Business English for Journalism English for Professional Purposes, English for Journalism Professionals |
6 |
| Writing Workshop | 6 |
| Audio & Video Production 2 | 6 |
| Fundamentals of Digital Media Online Journalism Basics, Online Journalism Bootcamp, Online Verification |
6 |
| Module | ECTS |
| The Communication Industry Strategy, Organizational Communication & PR, Lobbying |
6 |
| Media Studies 2 Media Research, Data Analysis |
6 |
| Audio & Video Production 3 | 6 |
| Politics and the Media Global Events & Developments, European Journalism, Anglo-American Journalism |
6 |
| Specialization A (1,2,3,4 or 5): Offer text, TV, Podcast, Multimedia or Media Management |
6 |
| Module | ECTS |
| Economics of Media Economics, Media Economics |
6 |
| Media & Society Issues & Trends in Journalism, Media Systems |
6 |
| Multimedia Journalism | 6 |
| Inside Media Inside Media Systems, Inside Media Politics, Inside Media Economics |
6 |
| Specialization B (1,2,3,4 or 5): Offer text, TV, Podcast, Multimedia or Media Management |
6 |
| Module | ECTS |
| Bachelor Thesis: Draft | 6 |
| Social Skills Presentation Techniques, Rhetoric & Argumentation |
6 |
| Studio | 12 |
| Internship 1 | 6 |
| Module | ECTS |
| Internship 2 | 6 |
| Internship 3 | 6 |
| Bachelor’s Thesis Creation | 6 |
| Reflecting the Media Media, Politics & the Public, Media Ethics, Gender & Diversity |
6 |
| Bachelor’s Examination | 6 |
Excellence Club – Commitment deserves visibility
Quotes
“The institute for Journalism & Media Management offers one of the best degree programs for journalists in the German-speaking world.”
Mag. (FH) Jens Lang
Graduate
ORF-ZIB Science Editor
“An excellent way of learning the basics of journalism in both theory and practice.”
Mag. Siegmar Schlager
CEO of Falter publishing house
“Curiosity, openness and a strong backbone are necessary for good journalism. A sound degree program is also necessary, like the programs offered by the Department of Journalism & Media Management.”
Mag. Alexander Warzilek
CEO for the Austrian Press Council
“The degree program in Journalism & Media Management prepares students for work in print and online media, radio and TV.”
Dr. phil. Mariele Schulze Berndt M.A.
Foreign correspondent
Job & Career
The Bachelor’s program in Journalism & Media Management is as diverse as the professional field: Graduates can be found in both traditional and new media professions. They are journalists in large and small media houses, work in corporate communications, are freelance writers, develop their own projects and have founded companies.
After graduation, exciting career prospects are open to you:
- Editor (print, online, TV, radio)
- Presenter
- Media manager
- Social media editor
- Data journalist
- and much more.
Application
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.
Frequently Asked Questions (FAQ)
Here you will find the most frequently asked questions and answers (FAQ) about the Bachelor’s program in Journalism & Media Management.
Study program
The Bachelor’s program in Journalism & Media Management focuses on teaching core journalistic skills such as research, investigation, fact-checking and storytelling. Our students are trained to become qualified quality journalists and future-oriented media managers in the fields of print, TV & video, radio & audio and new media.
They learn the practical skills of journalism in FHWien der WKW’s own TV and radio studio.
The Bachelor’s program in Journalism & Media Management is taught in German. Individual modules are held in English.
At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their specialist knowledge and professional experience to our students.
The focus is on hands-on training in digital media and tools, as well as learning the basic tools of journalism. In addition to practical projects with media companies, international media trips and practical units in our in-house TV and radio studio, there is also a mandatory internship in the Bachelor’s program in Journalism & Media Management.
The Bachelor’s program in Journalism & Media Management is suitable for anyone who aspires to a career in journalism and is looking for practical, basic training in all fields of journalism (print/online, radio/audio, TV/video, multimedia).
The Bachelor’s program in Content Production & Digital Media Management is a part-time program. Classes are mainly held on Thursdays and Fridays, with additional intensive weeks in the first three semesters. This makes it easy to combine your studies with your career. Students receive basic training in multimedia and editorial work with a focus on digital media. The work is mainly carried out in small groups as part of practical projects. The program focuses on research, fact-checking, storytelling and information design, among other things. The program also covers the use of professional audio and video equipment as well as editing and editorial software. Courses on the economic, political and legal framework conditions of media production broaden students’ horizons, and an AI Lab introduces them to the use of artificial intelligence. A semester abroad is possible but not mandatory. A mandatory professional internship can be completed in Austria or abroad.
The Bachelor’s program in Journalism & Media Management is offered on a full-time basis. Classes take place from Monday to Friday, averaging twenty hours per week. It provides practical, basic training in all fields of journalism — print/online, radio/audio, TV/video, and new media — and offers exciting practical projects in journalistic media production. Core competencies such as research, investigation, fact-checking and storytelling are systematically trained. In addition, there are courses in media management, media and copyright law, the economic and political environment of the media, journalism, media ethics and social criticism. Social skills, communication, and presentation for media professionals are also part of the curriculum. A mandatory semester abroad must be completed at one of our partner universities. A mandatory professional internship can be completed in Austria or abroad.
Organization
The Bachelor’s program in Journalism & Media Management lasts a total of 6 semesters.
The Bachelor’s program in Journalism & Media Management is only offered on a full-time basis. Classes take place five days a week from Monday to Friday (an average of 20 hours per week).
For those who would like to study journalism while working, there is the part-time Bachelor’s program in Content Production & Digital Media Management. Classes are held all day on Thursdays and Fridays. There are also intensive weeks from the 1st to the 3rd semester in the first half of each semester (here, study times from Monday morning to Friday evening are possible).
The full-time Bachelor’s program in Journalism & Media Management is designed for an average weekly workload of 20 hours. Classes are held 5 days a week, Monday through Friday.
No, it is not mandatory to work alongside your studies, and you do not need to provide proof of your employment.
International
Yes, a semester abroad is mandatory for all of our full-time study programs. You can spend it in the 3rd or 4th semester at one of our partner universities.
A semester abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve your foreign language skills and make international friends. It is also a great asset on your resume.
FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.
When applying for a semester abroad, students must specify four partner universities where they would like to spend their semester abroad (1st, 2nd, 3rd and 4th choice). Places for study abroad are allocated based on average grades. If average grades are the same, there are additional selection criteria such as the first-come-first-served principle, based on the date of submission of the application.
Career & Job
Yes, in the Bachelor’s program in Journalism & Media Management, you must complete a 15-week professional internship during the lecture-free period or in the 6th semester.
Upon completion of the Bachelor’s program in Journalism & Media Management, you will be awarded the academic degree Bachelor of Arts in Social Sciences (BA).
Thanks to our practical training, our graduates are highly sought after on the job market. The Bachelor’s program in Journalism & Media Management prepares you optimally for a career in journalism. After graduation, exciting careers await you. Our graduates work, for example, as
- editors (print, online, TV, radio),
- presenters,
- media managers,
- social media editors,
- data journalists,
- and much more.
Many work in large or small media companies, in the communications department of a company or are freelance writers and start new projects and companies.
FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.
Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.
Costs & Subsidies
Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.
In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.
A detailed list of costs and exceptions for third-country nationals can be found here.
(As of August 2025)
Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.
In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.
(As of August 2025)
Application
All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.
Start of studies
The study program starts every year in October.
For first-semester students, there is a kick-off event where you can meet the Head of Program and lecturers as well as your fellow students and receive important information about the university and your study program.