Marketing & Sales

Through my Bachelor's degree in Marketing & Sales, I gained the theoretical and practical tools for the challenges of my professional career. I was able to trust and build on this foundation at all times, both as an agency founder and in management.

The economically challenging Age as well as technological advancements in the area of customer approach require a deep understanding of markets, products and marketing strategies. New business models in the area of an increasingly mobile society need experts who can move smoothly in this flexible environment and thus contribute to the success of the company. Our practice-oriented, internationally certified Bachelor's degree program in Marketing & Sales provides the basis for this and leads you to success.

At FHWien der WKW, I gained a comprehensive insight into the world of marketing & sales through lecturers from the field and up-to-date content. In the course of my studies, I had the unique opportunity to participate in the European Sales Competition. With the help of individual professional and mental coaching from my lecturers, I made it to the semi-finals. The professional internship enabled me to start my career at L'Oréal.

Lecturers who pass on experience directly from their professional practice make the Bachelor's program in Marketing & Sales at FHWien der WKW not just a string of exams, but a sound preparation for the challenges of the professional world. Moreover, students at FHWien der WKW are not anonymous lone warriors, but grow together through joint business field projects and group work to form a close-knit community, where fun is certainly not neglected even outside of studying.

The Bachelor's program in Marketing & Sales gave me the perfect basis for entering the advertising industry during my studies. The content on advertising planning and strategy in particular prepared me perfectly for the job. I learned first-hand from lecturers directly from the industry which tasks I would be confronted with and how I could master the challenges in everyday working life. The particularly important social skills were also one of the highlights of the degree program.

With the practice-oriented, internationally accredited Bachelor's degree program in Marketing & Sales, you are perfectly equipped for the current economic and social challenges. In this program, you will deepen your competencies in digital and classic marketing & sales and work on the interlinking of these two professional fields. Likewise, your competencies in digital media, sustainability and business administration, as well as your social skills will be perfected at university level.

My education in Marketing & Sales at FHWien der WKW was the foundation for my career path and the success of my agency and the further development of Marketing Club Austria. Here I learned to understand and apply complex market mechanisms, to build brands with creative and strategic acuity and to develop effective sales strategies. The practice-oriented approach of the University of Applied Sciences enabled me to put theory directly into practice – a skill that is essential in the fast-paced marketing and agency industry. FHWien der WKW was and is an essential building block of my professional self-image, my daily work and also laid the foundation for an extensive network in the marketing industry.

For me, practice, education and ongoing training go hand in hand. During my part-time studies at FHWien der WKW, I found exactly these prerequisites. In addition to an irreplaceable foundation for my career in marketing & sales in the consumer goods industry, FHWien der WKW always combines educational experience, i.e. theoretical knowledge, with a very practice-oriented education and the teaching of soft skills. I benefit from this almost every day in my new challenge. In my 20 years of professional experience, I have benefited from being served these two worlds in such a harmonious way. I am looking forward to the cooperation between Marketing Club Austria and FHWien der WKW and to further developing the marketing landscape together.