BPr Premium Banking

The Bachelor Professional Premium Banking program offers specialized training for highly qualified account managers and bank employees in management positions within the Raiffeisen Banking Group. The course aimes to develop specialists, that they can expand their skills, particularly in customer service and bank management.

The program focuses on the core tasks of customer service and includes the following central areas:

Customer management: Build and maintain long-term customer relationships, tailor-made client support and identify customer needs.
Sales: Develop and implement sales strategies to effectively market internal bank products and services.
Sales: Competent and strategic sales of financial products, with the focus on advice.

Markus Koenig

You have questions about the study program? Contact us!

Mag. Markus König

Academic Expert & Lecturer
Capital Markets

Head of Program
MSc Premium Banking

Tel.: +43 690 40 476-014

markus.koenig@fh-wien.ac.at

Duration

6*

semesters

Degree

BPr

Bachelor Professional

Study Places

30

per year

* Students can have institutionally validate professional and non-professional qualifications, whereby the students’ first two semesters are recognized for the corresponding achievements from the Raiffeisen training program.

The BPr Premium Banking is a further training course in accordance with § 9 FHG leading to the “Bachelor Professional (BPr)” qualification.

The course is carried out in cooperation with the Austrian Raiffeisen Association – Raiffeisen Campus (Raiffeisen Campus):

Raiffeisen Campus
Dr. Martina Weissenbök, CEFA
Trabrennstraße 2A
1020 Vienna
Tel.: 0664/627 50 22
martina.weissenboek@raiffeisencampus.at

>> Cooperation Agreement (in German)

The study program

The part-time 6-semester bachelor’s degree program is being offered by FHWien der WKW in cooperation with the Raiffeisen Campus. It gives highly qualified account managers and bank employees in management positions within the Raiffeisen Banking Group the opportunity to deepen their knowledge that they have acquired through practical work. Students have the opportunity to flexibly combine their studies with their professional activities and they can also expand their skills in the areas of customer service, customer management, sales and sales control while simultaneously developing their interpersonal skills.

To ensure that apprenticeships remain attractive as one of the most important training, apprenticeship graduates in Austria will also be able to pursue academic degrees in the future.

Highlights

Part-time continuing education program
Solid systemic understanding of customer management, sales and sales control
Development of interpersonal skills and consideration of current economic developments and tendencies on the banking and capital markets
No high school diploma required

Organization

Presence (block courses Wed-Sat / Thu-Sat)
with 30 – 40% online teaching

Language of instruction

German

Start of studies

Spring (first time in March 2025)

Studienort

FHWien der WKW, Währinger Gürtel 97, 1180 Vienna

Application

Costs

Depending on bilateral agreement, the costs covered in full, in part or not by Raiffeisen.

Grands and Funding

Here you find an overview of the funding opportunities.

Focus & Qualifications

In particular the university course aimes at the following target groups within the Raiffeisen sector:

Raiffeisen account managers from high-end private customers and corporate banking
Employees of Raiffeisen competence centers (e.g. housing financing, investment)
Raiffeisen employees in sales staff positions (sales management/sales control)

The BPr Premium Banking course of study ends with the academic title “Bachelor Professional (BPr)” after six semesters.

If you already have professional or non-professional qualifications as part of vocational training and further education at the Raiffeisen Campus, these banking training will be recognized for the 1^st and 2^nd semester (i.e. entry directly into the 3^rd semester).

Curriculum

1st semester

Fundamentals of Banking and Introduction to Economics
Cash Management
Fundamentals of Investment Management
Basics Credit Business
Introduction Seller Behavior and Sales

2nd semester

Practical Banking Competence
Legal Basis of Banking
Development of Potential in Banking Consulting
Banking Project & Banking Management
Sustainable Performance Management

3rd semester

Banking & Monetary Policy
Macroeconomics
Financial Mathematics & Statistics
Financial planning
Academic Writing & Research

4th semester

Market Analysis
Customer Relationship Management
Sales Management
Future Trends in Banking
Interpersonal Skills and Negotiation Techniques

5th semester

Leadership in Sales Projects
Bank Structures, Applied Banking and Strategic Management
Internship 1
Bachelor’s Thesis Concept

6th semester

Bachelor’s Thesis Writing
Internship 2
Bachelor’s Examination

Download Curriculum

Jobs & Career

The Bachelor Professional Premium Banking study program intends to enable students to expand their banking skills and accordingly to apply the core tasks of qualitative customer service (i.e. customer management, sales and distribution) holistically at different levels in the Raiffeisen banking organization. This must be taken into account especially considering current trends and developments (including sustainability and digitalization) in banking and on the capital market, meanwhile further developing the students’ interpersonal skills.

The university course primarily focuses on:

High potentials in Raiffeisen banks dealing with high-end private and corporate customer business
Employees in Raiffeisen competence centers (including housing, investment, financing)
Raiffeisen employees in sales staff positions (including sales management, sales control)

Application

The university course is aimed at employees of the Raiffeisen Banking Group in high-end private and corporate customer business, in Raiffeisen competence centers or in staff position.

Target group & access requirements

The Bachelor Professional Premium Banking course of study turns to people with at least two years of relevant professional experience.

Application process

Applications are made directly via the Raiffeisen Campus. The application documents are then checked by the FHWien der WKW to ensure compliance with the admission criteria. Upon admission, the training contract is concluded directly with the Raiffeisen Campus. You will receive a template of the respective training contract directly from the Raiffeisen Campus.

Study advice & information

The Raiffeisen Campus will be happy to answer any further questions you may have.

Grants and Funding

Depending on bilateral agreement, the costs covered in full, in part or not by Raiffeisen.

General

Tax reimbursement: You can write off the tuition fees against your taxes, as long as the continuing education program is relevant or related to your current occupational field. The tax advantage depends on your total income. You could be reimbursed for up to 43.6 % of the tuition fees!
More information can be found here:
Bundesministerium für Finanzen (Federal Ministry of Finance)
Johannesgasse 5, 1010 Vienna
Tel.: 01/514 33-0
www.bmf.gv.at
E-mail contact form
Tax deductibility for companies:
Entrepreneurs can deduct continuing education costs as business expenses.
More information can be found here:
Bundesministerium für Finanzen (Federal Ministry of Finance)
Johannesgasse 5, 1010 Vienna
Tel.: 01/514 33-0
www.bmf.gv.at
E-mail contact form