Marketing & Sales Management

In the Master’s program in Marketing & Sales Management, students are trained to become marketing and sales professionals with leadership skills. The program focuses on the following areas:

• Planning and implementing digital marketing and sales strategies (growth marketing, marketing and sales automation, e-commerce, etc.)
• Preparing and analyzing customer and market data (data science, web analytics, AI tools) and planning CRM strategies
• Integrating sustainability aspects into corporate strategy
• Developing innovative business models and positioning the company in the market
• Managing the marketing and sales organization within the company (human resources management, budget planning, and controlling)
• Prepare for a management and leadership position (team building, negotiation techniques, conflict management, etc.)

The absolute highlights of the program are the implementation of a growth marketing project for a start-up idea, the use of AI in customer communication (chatbots), and the use of the in-house Web Analytics Lab for emotion measurement and eye tracking. As an alternative to the optional semester abroad, flexible, international short-term programs can also be attended.

The Master’s program in Marketing & Sales Management is taught in German. Individual modules are held in English.

At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their specialist knowledge and professional experience to our students.

Exciting practical projects with cooperation partners from the business world, such as BUWOG or the Austrian Football League, as well as a growth marketing project for a start-up idea and the use of the Web Analytics Lab round off the practical training.

The Master’s program in Marketing & Sales Management is suitable for anyone aspiring to a management position in the field of marketing and sales.

The Master’s program in Marketing & Sales Management lasts a total of 4 semesters.

The Master’s program in Marketing & Sales Management is offered exclusively on a part-time basis. 30 to 40% of the courses are conducted online.

Classes take place four to five days a week, Monday through Thursday from 6:30 p.m. to 9:45 p.m., Friday from 4:35 p.m. to 9:45 p.m., and occasionally on Saturdays.

For the Master’s program in Marketing & Sales Management, you should plan on spending an average of approximately 40 hours per week on your studies.

The part-time program is designed to enable working professionals to efficiently combine their careers with their studies.

No, proof of employment is not required. Due to the flexible schedule, part-time study programs give working professionals the opportunity to efficiently combine their career and studies. However, employment is not mandatory.

A semester abroad is optional in the part-time Master’s program in Marketing & Sales Management and can be completed in the 3^rd or 4^th semester at partner universities. Alternatively, you can also participate in short-term mobility programs.

A stay abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve foreign language skills and make international friends. It is also a great asset on your resume.

FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.

No, you do not have to complete a professional internship in the Master’s program in Marketing & Sales Management.

Upon completion of the Master’s program in Marketing & Sales Management, you will be awarded the academic degree Master of Arts in Business (MA).

Thanks to our practical training, our graduates are highly sought after on the job market. The Master’s program in Marketing & Sales Management provides optimal preparation for management and leadership positions in the marketing and sales sector (offline and digital):

• Traditional and digital marketing and sales management
• Market analysis, market and social research
• Customer relationship management and CRM consulting
• Strategic management consulting
• Corporate social responsibility (CSR)
• Area management, regional business management, key account management, sales controlling

FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.

Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.

Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.

In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.

A detailed list of costs and exceptions for third-country nationals can be found here.

(As of August 2025)

Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.

In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.

(As of August 2025)

All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.

The program begins each year in the fall semester in September.

There is a kick-off event for first-semester students, where you can meet the Head of Program and lecturers as well as your fellow students and receive important initial information about the university and your study program.