Study Program
Creative minds for professional communication in a digitally networked media world:
Highlights
- Interlinking of digital and classic communication channels
- Storytelling, image editing, video and audio production including AI tools
- Social media, content creation and influencer marketing as elective
- Real assignments with clients in business field projects
Education at the highest level
The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:
IAA (International Advertising Association AUSTRIA CHAPTER)
PRVA (Public Relations Verband Austria)
Organization
Type of degree program
Part-time (PT) (block)
Mon/Thu: 08:30–17:20
Tue/Wed: 18:30–21:45
One intensive week per semester if necessary,
Occasionally on Saturday
Language of instruction
English
Study-abroad semester
Recommended but not mandatory in the 4th semester
Internship
Mandatory in the 5th semester; credit transfer for students who already have relevant experience is possible
Academic year
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 station Währinger Straße/Volksoper)
30–40 % distance learning
Application
Information events
To the dates of the information events
Admissions procedure
- Requirements for our Bachelor’s degree program Corporate Communication
- Admissions procedure
- Deadlines & Dates
Important information
Please note: If you apply and use the application tool in English the name of the Corporate Communication study program taught in English is „Corporate Communication, part-time (block)“. If you use the application tool in German the name of the Corporate Communication study program taught in English is „Kommunikationswirtschaft, berufsbegleitend (Block)“.
Costs
€ 363.36 per semester (excl. Austrian students‘ union fee)
Brush-Up courses
Focus & Qualifications
- All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
- Creative aspects of corporate communication including content creation as well as the application of digital and AI tools
- Social skills such as presentation techniques and working in a team
- Using the knowledge gained directly in business field projects and case studies
- Focus on sustainability and Sustainable Development Goals
- Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.
Business field project with Procter & Gamble
Our students from the English-taught Bachelor’s program in Corporate Communication created emotionally charged launch campaigns for the new Oral-B iO electric toothbrush.
Business field project with WIEN MITTE The Mall
The COVID-19 pandemic has left its trace on stationary retail. Therefore, WIEN MITTE The Mall engaged our English taught cohort from the Bachelor’s program in Corporate Communication to create innovative activation campaigns to stimulate visits.
Curriculum
In addition to the cross-cutting topics sustainability and digitalization, the curriculum provides basic knowledge in the use of AI:
| Module | AI focus |
ECTS |
| Communication and Media Science Communication Theory, Digital Communication Theory, Media |
AI versus algorithm, Large Language Models | 6 |
| Fields of Corporate Communication Public Relations, Marketing, Market Research |
6 | |
| Organizational Communication & Ethics Internal Communications & Ethics, English for Professional Purposes I |
Ethics of AI, using AI to compare and validate a self-written text | 6 |
| Management & Business Information Systems Fundamentals of Management, Fundamentals Business Information Systems |
6 | |
| Social Skills Welcome to FHWien der WKW, Presentation & Interaction, Personal Appearance |
Using AI tools for image and text generation (i. e. ChatGPT, Canva, Midjourney) for presentations, discussion of the use of AI tools | 6 |
| Module | AI focus |
ECTS |
| Applied Digital Communication Applied Digital Communication, Digital Communication Case Study, Fundamentals of Competition Law and Intellectual Property Law |
AI chatbots | 6 |
| Marketing International Sales & Marketing, Consumer Behavior & Digital Customer Journeys, Product & Service Marketing, Distribution, CRM & Marketing Automation |
6 | |
| Public Relations Public Relations, English for Professional Purposes II |
6 | |
| Collaboration & Communication Cross Cultural Communication, Collaboration & Group Dynamics, Selfmanagement |
6 | |
| Research Skills & Methods 1 Fundamentals of Scientific Techniques, Quantitative Methods: Statistics |
Using AI in the scientific writing process, AI guide for research | 6 |
| Module | AI focus |
ECTS |
| Business Field Project 1 Concept Creation, Budgeting, Project Management |
6 | |
| Advertising & Media Advertising Strategy, Media Planning, Data Driven Advertising |
Developing ad texts and visuals by using AI tools | 6 |
| Content Creation 1 – Fundamentals Creative Writing (Text & Audio), Visual Content Creation (Graphic Design & Video) |
Creating texts by using AI tools (ChatGPT), discussion and critical reflexion
Creating images, visuals and design automation by using AI tools (Midjourney, Canva), video production (runway) |
6 |
| Business Administration & Finances Accounting, Corporate Finance & Controlling, Business Simulation |
6 | |
| Research Skills & Methods 2 Scientific Reading and Writing, Qualitative Methods |
Scientific reading with AI, evaluating sources with AI, AI guide for research | 6 |
| Module | AI focus |
ECTS |
Elective options:
|
12 | |
| Content Creation 2 – Visuals & Video Visual Design Workshop, Video Production Workshop |
Generative AI: image generation and animation, web design, limits of generative AI | 6 |
| Economics & Sustainability Macro Economics & Sustainability, Micro Economics & Sustainability |
6 | |
| Bachelor’s Thesis Conception | AI guide for research | 6 |
| Module | AI focus |
ECTS |
| Professional Internship: Relevant, qualified activity in the professional field, at least 450 total hours |
18 | |
| Private Business Law: Civil law, corporate law |
6 | |
| Bachelor’s Thesis Composition | AI guide for research | 6 |
| Module | ECTS |
| Business Field Project 2 Concept Creation, Specialization |
6 |
| Developments in Digital Communication Tools of Networked Communication, Data Ethics, Fundamentals of Media Law and Data Protection Law |
6 |
| Content Creation 3 – Text & Audio Narrative Content Creation (Text & Audio), Storytelling |
6 |
| Sustainable Innovation & Trends Critical Reflection on Sustainable Innovation & Trends in Corporate Communication |
6 |
| Bachelor’s Examination pursuant to § 16 FHG |
6 |
Quotes of graduates & lecturers
Graduates master all corporate communication disciplines such as marketing, advertising, PR and internal communication and will be able to integrate them into a communication concept. Our lecturers deliver up-to-date information drawn straight from practice, with a focus on the topics of digitalization and sustainability. As communications generalists, graduates are equipped for a job in an international environment.
We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.
The content of the lectures and especially the business field projects were good preparation for professional life: Communication with customers, working in a team and at the same time creative development are central in many jobs. Working on real projects gave us a great insight into a wide range of industries and challenged our adaptability.
Thanks to hands-on business field projects, field studies and my internship, I gained extensive experience and acquired essential skills that made me ready for my first step in my career as a Digital Marketing Manager right from the start. The marketing communications focused lectures were the most valuable for me. There, we had the opportunity to learn from industry experts and got insights directly from practitioners. I also had fantastic support with the organization of my semester abroad during the pandemic and I am very grateful for that unforgettable experience!
Job & Career
As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:
- Corporate communication including sustainability communication
- Public relations, internal communication and employer branding
- Marketing and advertising: media planning, search engine marketing, digital analytics etc.
- Digital communication: social media and influencer communication, content marketing
- Event communication and sponsoring
- And much more
Application
Curious about our study programs? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.