Found 47 publications
Zahlen zaubern uns Ideen in den Kopf
Year of publication: 2022
Medium: Die Presse (AT), 10.09.2022, by Veronika Schmidt.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Automat statt Akzent
Year of publication: 2021
Medium: studio! (Heft 2/2021)
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services
Year of publication: 2021
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing
Decision-Maker Characteristics and the Ratio Bias: What Drives Preferences for Ratios of High vs. Low Numbers?
Year of publication: 2021
Medium: European Conference on Operational Research
Authors: Engin, A., Vetschera, R., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Embedding Automated Emotional Analysis into Role-Playing Exercises: Benefits for Sales Education and Training
Year of publication: 2021
Medium: Journal of Selling
Authors: Pezenka, I., & Bourdin, D.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
International Brand Positioning, Brand Origin Stereotypes, and Consumer Preferences
Year of publication: 2021
Medium: American Marketing Association (AMA) Global Marketing Special Interest Group Conference
Authors: Bourdin, D., Halkias, G., Yaprak, A., & Makri, K.
Category: Presentation at scientific conference
Study program: CC for Marketing
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Tagungsband des 14. Forschungsforums der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Forschungsforum der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework
Year of publication: 2021
Medium: Journal of Business Research
Authors: Bourdin, D., Halkias, G., & Makri, K.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
Year of publication: 2021
Medium: 4th International Conference on Tourism Research (ICTR)
Authors: Gómez-Díaz, L., Bourdin, D., Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Using Automated Facial Expression Analysis to Explore How Emotions Affect Tourists’ Behavioral Intentions in Times of Crisis
Year of publication: 2021
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Gómez-Díaz, L., Bourdin, D., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Das weltweite Geschäft mit den lokalen Klischees
Year of publication: 2020
Medium: Die Presse (AT), 22.02.2020, by Adrian von Jagow.
Authors: Bourdin, D.
Category: Article in mass media
Study program: CC for Marketing
Does an Employee’s Accent Impact Customer Participation in Services?
Year of publication: 2020
Medium: Academy of International Business (AIB) Annual Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing
First Impressions of Foreign-Born Frontline Employees: Impact on Customer Participation
Year of publication: 2020
Medium: Academy of Marketing Science (AMS) Annual Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Poster at scientific conference
Study program: CC for Marketing
Is there a link between personality, emotions and sales performance?
Year of publication: 2020
Medium: EMAC Regional Conference
Authors: Pezenka I., Bourdin D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework
Year of publication: 2020
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Halkias, G., & Yaprak, A.
Category: Presentation at scientific conference
Study program: CC for Marketing
The Direct, Indirect, and Conditional Effects of a Foreign Employee’s Accent on Customer Participation in Services
Year of publication: 2020
Medium: Global Marketing Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing
The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators
Year of publication: 2020
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Sichtmann, C., & Bourdin, D.
Category: Presentation at scientific conference
Study program: CC for Marketing
How Country Stereotypes and Brand Globalness drive Brand Preferences in Austria and the Netherlands: Consumer Ethnocentrism and Hedonic/Utilitarian Product Characteristics as Moderators
Year of publication: 2019
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Bourdin, D., Yaprak, A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation
Year of publication: 2019
Medium: 6. French-Austrian-German Workshop on Consumer Behavior
Authors: Bourdin, D., Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing