Found 107 publications
XR in Europe: Corporate Client Stories from Austria
Year of publication: 2024
Medium: Augmented World Expo
Authors: Neuburger, L.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management
Zeitschrift für Tourismuswissenschaft (ZfTW), de Gruyter
Year of publication: 2024
Medium: Vol. 16, 1-3
Authors: Neuburger, L.
Category: Editorship
Study program: Marketing & Sales Management
Besucherströme zerstören Bergidyll
Year of publication: 2023
Medium: Die Presse, by Michael Loibner
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management
Emotional Expressions evoked by different Chatbot Interaction Styles
Year of publication: 2023
Medium: Frontiers in Service
Authors: Pezenka, I., Weismayer, C., Janous, G., Aunimo, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Examining the relationship between customer orientation, perceived empathy, and customer satisfaction using dyadic data
Year of publication: 2023
Medium: 52nd European Marketing Academy Conference
Authors: Pezenka, I.
Category: Poster at scientific conference
Study program: Marketing & Sales Management
Eyetracker: Psychophysiologische Messung
Year of publication: 2023
Medium: Happy Thinking People
Authors: Pezenka, I., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management
Nachhaltigkeit – Megatrend oder schon Daily Business?
Year of publication: 2023
Medium: Marketing Club Österreich (MCÖ) Clubabend
Authors: Schmidt, T.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management
Norms Governing Consumer-Brand Relationships: Development and Measurement Validation
Year of publication: 2023
Medium: Academy of Marketing Science (AMS) Annual Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Perception and Processing of ‘Green’ Cues in Fashion Online Stores: An Eye Tracking Experiment
Year of publication: 2023
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Social Media-Based Tourist Flow Weighting
Year of publication: 2023
Medium: ENTER23 e-Tourism conference
Authors: Weismayer, C., Pezenka, I., Ladurner, K.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Social Media-Based Tourist Flow Weighting
Year of publication: 2023
Medium: In B. Ferrer-Rosell, D. Massimo & K. Berezina (eds), Information and Communication Technologies in Tourism 2023
Authors: Weismayer, C., Pezenka, I., Ladurner, K.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
The Interplay of Organic Labels, Domestic Country-of-Origin Cues, and Natural Imagery in Shaping Consumers’ Attitudinal and Behavioral Responses to Dairy Products
Year of publication: 2023
Medium: 8. French-Austrian-German Workshop on Consumer Behavior
Authors: Frankhofer, P., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale
Year of publication: 2023
Medium: Global Marketing Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Analyzing Cultural Differences of Destination Commercials Using Facial Expression Analysis
Year of publication: 2022
Medium: Tourism, Hospitality & Events International Conference (THE INC)
Authors: Weismayer, C., Pezenka, I., Bourdin, D., & Gómez-Díaz, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Are Consumers More Hesitant to Co-Produce Services With Foreign-Accented vs. Local Employees?
Year of publication: 2022
Medium: Consortium for International Marketing Research (CIMaR) Annual Conference
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Emotionale Botschaften in Non-Profit-Werbung: Auswirkungen auf die Glaubwürdigkeit und die Spendenwahrscheinlichkeit
Year of publication: 2022
Medium: Emotionale Botschaften in Non-Profit-Werbung: Auswirkungen auf die Glaubwürdigkeit und die Spendenwahrscheinlichkeit
Authors: Kurzmann M., Pezenka I.
Category: Poster at scientific conference
Study program: Marketing & Sales Management
How a Salesperson’s Empathy impacts Buyer Satisfaction ‐ the moderating Role of Emotions
Year of publication: 2022
Medium: American Marketing Association Global Marketing SIG Conference
Authors: Pezenka I., Zehetner A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Is There More Than One Ratio Bias? If So, Why?
Year of publication: 2022
Medium: Journal of Behavioral Decision Making
Authors: Bourdin, D., Engin, A., & Vetschera, R.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
lntuition and Cognition: How First lmpressions Lead to Biased Consumer Behavior
Year of publication: 2022
Medium: Dissertation, Universität Wien
Authors: Bourdin, D.
Category: Abschlussarbeit/Dissertation
Study program: Marketing & Sales Management
Poker Face or Smiley Face? The Interplay of Employees’ Emotional Expressiveness and Personality in Shaping Job Skills
Year of publication: 2022
Medium: Frontiers in Service
Authors: Bourdin, D., Pezenka, I., & Weismayer, C.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management