Found 95 publications
Embedding Automated Emotional Analysis into Role-Playing Exercises: Benefits for Sales Education and Training
Year of publication: 2021
Medium: Journal of Selling
Authors: Pezenka, I., & Bourdin, D.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Tagungsband des 14. Forschungsforums der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Forschungsforum der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework
Year of publication: 2021
Medium: Journal of Business Research
Authors: Bourdin, D., Halkias, G., & Makri, K.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
Year of publication: 2021
Medium: 4th International Conference on Tourism Research (ICTR)
Authors: Gómez-Díaz, L., Bourdin, D., Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Using Automated Facial Expression Analysis to Explore How Emotions Affect Tourists’ Behavioral Intentions in Times of Crisis
Year of publication: 2021
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Gómez-Díaz, L., Bourdin, D., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
100% Distance Learning von heute auf morgen – eine Umfrage unter Studierenden an der FHWien der WKW im April 2020
Year of publication: 2020
Medium: FNMA Magazin – Forum Neue Medien in der Lehre Austria, Sonderausgabe „Plötzlich online“, 38–41.
Authors: Pezenka, I., Rußmann, U., Schwarzbauer, T., & Bernhard, J.
Category: Article in industry media
Study program: Marketing & Sales Management
Im Restaurant ticken Touristen anders
Year of publication: 2020
Medium: Der Standard (6.11.2020) by Alois Pumhösel
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management
Influence of Interactional Style on Affective Acceptance in Human-Chatbot Interaction. A literature Review
Year of publication: 2020
Medium: AINL: Artificial Intelligence and Natural Language Conference
Authors: Dobrowsky, D.; Aunimo, L.; Janous, G.; Ilona Pezenka, I.; Weber, T.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Ins Gesicht geschrieben
Year of publication: 2020
Medium: Studio! 3/2020 by Denise Böhm
Authors: Pezenka, I.
Category: Article in industry media
Study program: Marketing & Sales Management
Is there a link between personality, emotions and sales performance?
Year of publication: 2020
Medium: EMAC Regional Conference
Authors: Pezenka I., Bourdin D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Which factors influence locals’ and visitors’ overall restaurant evaluations?
Year of publication: 2020
Medium: International Journal of Contemporary Hospitality Management , Vol. 32 No. 9, pp. 2793-2812
Authors: Pezenka, I. and Weismayer, C.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Wie sich Emotionen im Verkaufsgespräch auswirken
Year of publication: 2020
Medium: Sales Excellence
Authors: Haudek, C., Pezenka, I., Prem, M.
Category: Article in industry media
Study program: Marketing & Sales Management
An explorative analysis of salespeople’s emotions and their effect on the selling situation perceived by the buyer
Year of publication: 2019
Medium: 48th European Marketing Academy Conference (EMAC)
Authors: Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Drivers of Emotions in Airbnb-Reviews
Year of publication: 2019
Medium: In J. Pesonen & J. Neidhardt (eds), Information and Communication Technologies in Tourism 2019 (pp. 67-79)
Authors: Weismayer C., Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Drivers of Emotions in Airbnb-Reviews
Year of publication: 2019
Medium: ENTER 2019
Authors: Weismayer C., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
How Country Stereotypes and Brand Globalness drive Brand Preferences in Austria and the Netherlands: Consumer Ethnocentrism and Hedonic/Utilitarian Product Characteristics as Moderators
Year of publication: 2019
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Bourdin, D., Yaprak, A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Salespeople’s Emotions in different Stages of Sales Conversations
Year of publication: 2019
Medium: The Sales Ecosystem – Defining and Exploring How Proceedings of the 13th Annual Global Sales Science Institute Conference (pp. 15-19)
Authors: Pezenka, I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Salespeople’s Emotions in different Stages of Sales Conversations
Year of publication: 2019
Medium: 13th Global Sales Science Institute Conference (GSSI)
Authors: Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Sind Gefühle leicht entschlüsselbar?
Year of publication: 2019
Medium: Der Standard, by Katharina Kropshofer
Authors: Pezenka, I.
Category: Article in mass media
Study program: Marketing & Sales Management