Found 95 publications
The Relationship between Seller Personality and Buyer Evaluations: Facial Expressions as Moderators
Year of publication: 2019
Medium: Regional EMAC Conference
Authors: Pezenka I., Bourdin D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
A text-mining based Detection of Kano’s Factors in Online Reviews. 47th European Marketing Academy Conference
Year of publication: 2018
Medium: 47th European Marketing Academy Conference
Authors: Pezenka, I., Weismayer, C.
Category: Poster at scientific conference
Study program: Marketing & Sales Management
Aspect-Based Sentiment Detection: Comparing Human Versus Automated Classifications of TripAdvisor Reviews
Year of publication: 2018
Medium: In B. Stangl & J. Pesonen (eds), Information and Communication Technologies in Tourism 2018 (pp. 365-380). Springer International Publishing. doi: 10.1007/978-3-319-72923-7_28
Authors: Weismayer C., Pezenka I., Gan C.HK.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Factors influencing the Ratio Bias
Year of publication: 2018
Medium: EURO Journal on Decision Processes
Authors: Bourdin, D., & Vetschera, R.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Problemfelder des Online-Targetings aus Unternehmenssicht
Year of publication: 2018
Medium: In Tagungsband des 12. Forschungsforums der Österreichischen Fachhochschulen
Authors: Pusterhofer T., Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
The contemporary experience in hospitality based on emotions
Year of publication: 2018
Medium: UNIVALI - Universidade do Vale do Itajaí
Authors: Pezenka, I.
Category: Keynote at scientific conference
Study program: Marketing & Sales Management
The Effects of Brand Globalness Perceptions and Brand Origin Stereotypes on Brand Preference: Consumer Ethnocentrism, Product Involvement, and Hedonic/Utilitarian Product Characteristics as Moderators
Year of publication: 2018
Medium: European Marketing Academy (EMAC) Annual Conference
Authors: Bourdin, D., Yaprak, A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Biometrische Analysetools in der Sales-Ausbildung
Year of publication: 2017
Medium: Verkaufen, 2017/05
Authors: Pezenka I.
Category: Article in industry media
Study program: Marketing & Sales Management
Emotions in the sales process - how to enrich sales classes with biometric research tools
Year of publication: 2017
Medium: Global Sales Science Institute Conference (GSSI)
Authors: Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Erlebnis als Versprechen der Sharing Economy - Eine Big Five Studie am Beispiel von Airbnb NutzerInnen
Year of publication: 2017
Medium: In C. Sauer (Ed.), Tagungsband des 11. Forschungsforums der Österreichischen Fachhochschulen, S. 1008-1013.
Authors: Pezenka, I., Winkler, P., Weismayer, C.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Factors Influencing the Ratio Bias
Year of publication: 2017
Medium: Conference of the International Federation of Operational Research Societies (IFORS)
Authors: Bourdin, D., & Vetschera, R.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Identifying Emerging Research Fields: A Longitudinal Latent Semantic Keyword Analysis
Year of publication: 2017
Medium: Scientometrics, 113(3), 1757-1785
Authors: Weismayer, C., & Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Paired Comparisons or Sorting? Comparing Web-based Methods for Collecting Similarity Data for Large Stimulus Sets for Destination Image Positioning
Year of publication: 2017
Medium: Journal of Travel Research, 56 (4), 482–495
Authors: Pezenka I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Personality Impacts on the Participation in Peer-to-Peer (P2P) Travel Accommodation Services
Year of publication: 2017
Medium: In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017 (pp.767-780)
Authors: Pezenka, I., Weismayer, C., & Lalicic, L.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Automated hyperlink text analysis of city websites – projected image representation on the web
Year of publication: 2016
Medium: ENTER 2016
Authors: Weismayer C., Pezenka I., Loibl W.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the Web
Year of publication: 2016
Medium: In A. Inversini, & R. Schegg (Eds.), Information and Communication Technologies in Tourism 2016
Authors: Weismayer C., Pezenka I., Loibl W.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Die Big Five Persönlichkeitsfaktoren in unterschiedlichen Studienrichtungen
Year of publication: 2016
Medium: 12. Tagung der Österreichischen Gesellschaft für Psychologie, Innsbruck
Authors: Pezenka I., Kolar G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Personality as predictor of the perception of sales as a career
Year of publication: 2016
Medium: 10th Global Sales Science Institute Conference (GSSI)
Authors: Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Wirkung von Furchtappellen in der Werbung.
Year of publication: 2015
Medium: 57. Tagung experimentell arbeitender Psychologen, Universität Hildesheim
Authors: Kolar, G., Pittner, M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Don't drink and drive - fear appeals in advertising.
Year of publication: 2014
Medium: 28th International Congress of Applied Psychology, Paris
Authors: Kolar, G., Pittner, M., Rothmair, S., Zoebl, N.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management