Found 104 publications
Paired Comparisons or Sorting? Comparing Web-based Methods for Collecting Similarity Data for Large Stimulus Sets for Destination Image Positioning
Year of publication: 2017
Medium: Journal of Travel Research, 56 (4), 482–495
Authors: Pezenka I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Personality Impacts on the Participation in Peer-to-Peer (P2P) Travel Accommodation Services
Year of publication: 2017
Medium: In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017 (pp.767-780)
Authors: Pezenka, I., Weismayer, C., & Lalicic, L.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Automated hyperlink text analysis of city websites – projected image representation on the web
Year of publication: 2016
Medium: ENTER 2016
Authors: Weismayer C., Pezenka I., Loibl W.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the Web
Year of publication: 2016
Medium: In A. Inversini, & R. Schegg (Eds.), Information and Communication Technologies in Tourism 2016
Authors: Weismayer C., Pezenka I., Loibl W.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Die Big Five Persönlichkeitsfaktoren in unterschiedlichen Studienrichtungen
Year of publication: 2016
Medium: 12. Tagung der Österreichischen Gesellschaft für Psychologie, Innsbruck
Authors: Pezenka I., Kolar G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Personality as predictor of the perception of sales as a career
Year of publication: 2016
Medium: 10th Global Sales Science Institute Conference (GSSI)
Authors: Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Wirkung von Furchtappellen in der Werbung.
Year of publication: 2015
Medium: 57. Tagung experimentell arbeitender Psychologen, Universität Hildesheim
Authors: Kolar, G., Pittner, M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Don't drink and drive - fear appeals in advertising.
Year of publication: 2014
Medium: 28th International Congress of Applied Psychology, Paris
Authors: Kolar, G., Pittner, M., Rothmair, S., Zoebl, N.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Explorations on Using Facial Expression Data for Studying Emotional Reactions during Chatbot Interaction
Year of publication: 2014
Medium: Conversations 2024
Authors: Aunimo, L., Pezenka, I., Dobrowsky, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The emotional wave
Year of publication: 2014
Medium: In M. Brandstoetter, & T. Rienmueller, UMIT-Lecture Notes in Biomedical Computer Science and Mechatronics
Authors: Weismayer C., Pezenka I., Ponocny I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Das Image von Tourismusdestinationen: Internetbasierte Erhebungsmethoden zur Imagepositionierung von Städten - Eine empirische Untersuchung
Year of publication: 2013
Medium: Verlag Österreich
Authors: Pezenka I.
Category: Monograph
Study program: Marketing & Sales Management
Der Einfluss der Persönlichkeit von FH-Studierenden auf die Attraktivität eines Jobs im Sales-Bereich
Year of publication: 2013
Medium: In G. Kempter, & H. Lofner (Eds.), Grenzenlos Kooperieren – Forschung im Dialog mit Gesellschaft und Wirtschaft. Tagungsband zum 7. Forschungsforum österreichischer Fachhochschulen
Authors: Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Der Einfluss der Persönlichkeit von FH-Studierenden auf die Attraktivität eines Jobs im Sales-Bereich
Year of publication: 2013
Medium: Forschungsforum der Österreichischen Fachhochschulen
Authors: Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Sustainable Mass Tourism: Contradiction or Necessity?
Year of publication: 2013
Medium: International Student Conference in Tourism Research (ISCONTOUR)
Authors: Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Measures taken in Multinational Enterprises to facilitate Expatriates' Cross-Cultural Adjustment
Year of publication: 2012
Medium: Masterarbeit, University of Warwick
Authors: Bourdin, D.
Category: Abschlussarbeit/Dissertation
Study program: Marketing & Sales Management
Measuring the resemblance between pictorial and verbal city image spaces
Year of publication: 2012
Medium: Tourism and Hospitality Research
Authors: Pezenka I., Buchta C.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Emotionale Botschaften in Non-Profit-Werbung: Auswirkungen auf die Glaubwürdigkeit und die Spendenwahrscheinlichkeit
Year of publication: 2011
Medium: 3rd International Conference on Special Interest Tourism & Destination Management
Authors: Weismayer C., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage
Year of publication: 2011
Medium: transfer - Werbeforschung & Praxis
Authors: Pezenka I., Schneider A.
Category: Article in scientific journal (not peer reviewed)
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality: Challenge the Limits
Authors: Pezenka I., Schneider A.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: CAUTHE 2010
Authors: Pezenka I., Schneider A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management