Found 95 publications
The emotional wave
Year of publication: 2014
Medium: In M. Brandstoetter, & T. Rienmueller, UMIT-Lecture Notes in Biomedical Computer Science and Mechatronics
Authors: Weismayer C., Pezenka I., Ponocny I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Das Image von Tourismusdestinationen: Internetbasierte Erhebungsmethoden zur Imagepositionierung von Städten - Eine empirische Untersuchung
Year of publication: 2013
Medium: Verlag Österreich
Authors: Pezenka I.
Category: Monograph
Study program: Marketing & Sales Management
Der Einfluss der Persönlichkeit von FH-Studierenden auf die Attraktivität eines Jobs im Sales-Bereich
Year of publication: 2013
Medium: In G. Kempter, & H. Lofner (Eds.), Grenzenlos Kooperieren – Forschung im Dialog mit Gesellschaft und Wirtschaft. Tagungsband zum 7. Forschungsforum österreichischer Fachhochschulen
Authors: Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Der Einfluss der Persönlichkeit von FH-Studierenden auf die Attraktivität eines Jobs im Sales-Bereich
Year of publication: 2013
Medium: Forschungsforum der Österreichischen Fachhochschulen
Authors: Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Sustainable Mass Tourism: Contradiction or Necessity?
Year of publication: 2013
Medium: International Student Conference in Tourism Research (ISCONTOUR)
Authors: Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Measures taken in Multinational Enterprises to facilitate Expatriates' Cross-Cultural Adjustment
Year of publication: 2012
Medium: Masterarbeit, University of Warwick
Authors: Bourdin, D.
Category: Abschlussarbeit/Dissertation
Study program: Marketing & Sales Management
Measuring the resemblance between pictorial and verbal city image spaces
Year of publication: 2012
Medium: Tourism and Hospitality Research
Authors: Pezenka I., Buchta C.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Emotionale Botschaften in Non-Profit-Werbung: Auswirkungen auf die Glaubwürdigkeit und die Spendenwahrscheinlichkeit
Year of publication: 2011
Medium: 3rd International Conference on Special Interest Tourism & Destination Management
Authors: Weismayer C., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage
Year of publication: 2011
Medium: transfer - Werbeforschung & Praxis
Authors: Pezenka I., Schneider A.
Category: Article in scientific journal (not peer reviewed)
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: CAUTHE 2010
Authors: Pezenka I., Schneider A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality: Challenge the Limits
Authors: Pezenka I., Schneider A.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation
Year of publication: 2010
Medium: Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality: Challenge the Limits
Authors: Weismayer C., Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation
Year of publication: 2010
Medium: CAUTHE 2010
Authors: Weismayer C., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Measuring the affective pre-visit image of European cities using a nonverbal scale
Year of publication: 2009
Medium: International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Authors: Pezenka I., Leitenbauer M., Walter K.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Reiserecht
Year of publication: 2009
Medium: Tagungsband des Europäischen Reiserechtsforums 2008
Authors: Keiler S., Pezenka I., Stangl B.
Category: Editorship
Study program: Marketing & Sales Management